Visual ID & Branding
In 2020, we developed the visual identity and branding for N-Joy, a new delivery service and integrated commercial management application for various types of commercial establishments and services.
The briefing was to create a young, friendly and fun brand that captures the satisfied smile of a well-served customer and the business owner who has total control of their operation, from orders to inventory management. The chosen colors reflect values such as the youthful energy of orange and the positive energy of purple - a contrasting combination very popular in the pop universe. For the lettering, we used a clean and modern font that allowed us to create the smiling face with the elements of the point and the combination of the letters J and O.
The created brand presents a combination of elements that reveal the full potential of the new app in the competitive delivery market. The project was developed for a pitch that aimed to attract investments for the implementation of the application.
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